Infomercial Media

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Infomercial Cycle

Infomercial Product Assessment Product AssessmentProduct Assessment
Identity Target Marketing Identify Target MarketIdentify Target Marketing
Marketing Assessment Marketing AssessmentMarketing Assessment
Profitability Analysis Profitability AnalysisInfomercial Profitability Anaysis
Vendor Selections Vendor SelectionsInfomercial Vendor Selection
Creative Process Creative ProcessCreative Process
Testing and Evaluating Testing and EvaluatingInfomercial Testing and Evaluation
Media Planning & Testing Media Planning
& Testing
Infomercial Dub Houses
Dub Houses Dub Houses
Taking Products to Retail Taking Products
to Retail
Taking Infomercial Products to Retail

Fulfillment Decisions


Electronic Retailing Association
Visit the Electronic Retailing Association website

What is Infomercial Media?

Informercial Media Support

An infomercial is an advertising medium that can:

  • Infomercial Mediadeliver cost-efficient advertising to the largest possible audience
  • increase sales to consumers
  • build brand names
  • introduce new products

This website will describe the steps in creating a successful infomercial strategy including:

  1. Product Assessment
  2. Identify Target Market
  3. Marketing Assessment
  4. Profitability Analysis
  5. Vendor Selections
  6. Creative Process
  7. Testing and Evaluating
  8. Media Planning & Testing
  9. Dub Houses
  10. Taking Products to Retail

Once your infomercial is ready to broadcast you will have to organize support for efficiently managing your informerical campaign. Considerations include:

First start with the basics. Our information on:

provides an overview of infomercial media. Check our:

to find other sources of information on infomercials that will help you make informed choices as your move through the infomercial development cycle.

Call Center Support Call Center Support
Fulfillment Services Fulfillment Services
Continuity Programs Continuity Programs
Buying Clubs Buying Clubs

Moulton Logistics- Infomercial Fulfillment Services

Moulton LogisticsMoulton Logistics Specializing in DRTV Fulfillment

Moulton Logisitics

Visit Koeppel Direct - leaders in direct response
media buying.
Koeppel Direct DRTV Media Buying

Contact Infomercial Media at

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